Best Of is Amazon Music’s annual award celebrating the most streamed artists of the year on the platform. In 2024, our campaign was built around a simple truth: music doesn’t just soundtrack moments — it connects people, especially fans and artists.
To celebrate that connection in a unique way, we created custom-designed collector’s items that turned fan devotion into tangible, desirable objects. The entire visual and narrative language of the campaign was crafted using symbols and elements meaningful to each fandom, all in collaboration with the fan communities themselves.
To celebrate that connection in a unique way, we created custom-designed collector’s items that turned fan devotion into tangible, desirable objects. The entire visual and narrative language of the campaign was crafted using symbols and elements meaningful to each fandom, all in collaboration with the fan communities themselves.
The result was a vibrant, emotional, and participatory campaign that drove high engagement across Amazon Music’s digital channels — and sparked spontaneous conversations across the artists’ own social profiles.