Neutrox, the first hair conditioner in Brazil and a classic beloved brand for many Brazilian women, celebrated its 50th anniversary with a major transformation — across its products, packaging, and positioning.
To mark this milestone for a true national icon, we created a campaign that translated the Brazilian gingado — that unique rhythm and attitude — into a bold new visual and conceptual identity.
The campaign was amplified digitally through the launch of new social media profiles and brand ambassadors such as athletes from Brazil’s national gymnastics team — representing the brand’s new chapter with both strength and grace.
The launch revealed Neutrox’s new packaging and formulas, celebrating the movement, colors, and shapes of hair as an expression of freedom, creativity, and confidence for Brazilian women.