As a cat mom, I know one thing for sure: they run the house — and never miss a chance to crash one of my meetings. That very insight sparked our idea for International Cat Day.
If they already take over our screens at home, why not let them take over the streets too?
That’s how we created a one-of-a-kind activation for GoldeN, a pet food brand that truly understands animals — just like cat owners understand those wonderfully peculiar feline behaviors.
If they already take over our screens at home, why not let them take over the streets too?
That’s how we created a one-of-a-kind activation for GoldeN, a pet food brand that truly understands animals — just like cat owners understand those wonderfully peculiar feline behaviors.
We turned that thought into a one-of-a-kind activation: a feline invasion of street clocks. The best part? It was made in collaboration with multiple brands across different segments, all of which agreed to let their ads be “hijacked” by cats. A fun, collective tribute to the real bosses of our lives.
The response was instant. Cat-loving influencers shared it, social media was filled with puuurfect positive comments about
And honestly? This was one of the proudest moments of my career — getting to create a campaign that celebrated the ones who actually run my life: my cats.
