Gigantices: Inspiring Growth and Generosity
Gigantices, a social platform launched by Danoninho, is aptly named to reflect the key benefits of the product—calcium and vitamins crucial for children's growth.
The name not only signifies the nutritional advantages but also inspired the “Doe um Futuro Gigante”(Donate a Giant Future) campaign.
As children quickly outgrow their clothes and toys, the campaign channels this inevitable growth into a sustainable and compassionate initiative by encouraging the donation of these items. Creatively linking the idea of growing up with the act of giving.
By partnering with the Salvation Army, the campaign collects used clothes and toys to distribute to hundreds of families across Brazil's capitals. This not only provides essential items to those in need but also teaches children the importance of generosity and sustainability.
So that they think and grow towards a better future.
So that they think and grow towards a better future.
The campaign was energized by the participation of Titi Ewbank Gagliasso.
The campaign's story was presented as an idea originating from Titi's mind, symbolizing hope and possibility, and highlighting how children can positively influence the world around them. Titi's involvement not only broadened the campaign's reach but also reinforced the message that small gestures can create significant changes.
To capture the essence of the "Doe um Futuro Gigante" campaign and connect with both children and their parents, we adopted a visual aesthetic based on children's drawings. This style not only appealed to the young audience with its simplicity and charm but also resonated with parents, evoking nostalgia and the purity of childhood.
This focus on visual narrative and the inclusion of Titi as an ambassador reflected Danoninho's commitment to inspiring the next generation to grow up with social awareness and joy, reinforcing the lasting impact of the campaign.
Brand: Danoninho
Agency: SOKO
CEO/CCO: Felipe Simi
ECD: Rafael Caldeira
Creative Director: Elisa Gerber
Copywriter: Beatriz Brandã
Art Director: Morgana Ávila, Rafa de Prada
Motion: Camilla Ribeiro
Content: Paula Moraes
Strategy: Diogo Uchoa