'Carta para Minha Eu Magnífica' ('Letter to My Magnificent Self') was a campaign created by SOKO for Eudora, part of the Boticário Group, leveraged the core concept of 'essence' to celebrate the power of womanhood.
The campaign's engagement tactics involved collaborations with influencers and interactions within the social community, enhancing visibility and reinforcing Eudora's commitment to promoting women's empowerment. It transformed product promotion into a broader discussion about women's leading roles, underscoring the significance of each woman's unique essence.
Linked with the debut of the Eudora Magnific Eau De Parfum, the campaign triggered a movement on social media, inviting women from diverse backgrounds to write letters to themselves, spotlighting their life stories and triumphs that deem them magnificent. This initiative did more than market a fragrance; it aimed to inspire women to recognize and celebrate their own magnificent narratives.
Brand: EUDORA
Agency: SOKO
CCO: Felipe Simi
ECD: Rafael Caldeira
Creative Director: Elisa Gerber
Copywriter: Andy Dutra, Biah Percinoto
Art Director: Paulo Montiel, Lynna Lorrany, Pedro Leobons
Content: Gabriela Abal, Mylena Lima
Strategy: Jaqueline David, Wallan Firmo