To launch Premierpet’s new PetPark, we knew we needed to go beyond the expected. Not just announce a space, but create a memorable experience — one that built a true emotional connection between the brand, pet parents, and their dogs.
That’s when the insight hit: these days, there are festivals for everything — music, food, beer, tattoos... But what about pets? They deserved a moment designed just for them.
And so, Festivauauau was born: a festival inspired by major music events, but fully tailored to dogs and their humans. A space where they could run free, socialize, play, and share unique experiences — together.
With a charming visual identity and a lineup of immersive activities, the event turned into a true pet playground. Festivauauau sparked conversations, lit up social media, and positioned Premierpet as a brand that deeply understands (and celebrates) the unconditional love between humans and their best friends.
