Digital art has already earned its place in the canon.
There are now 11 officially recognized art forms — and none of them is the oldest expression of humanity.
There are now 11 officially recognized art forms — and none of them is the oldest expression of humanity.
Cooking is art.
Everyday art, made with love.
Art that rarely makes it to social media — unless it’s signed by a restaurant or a celebrity chef.
Art that rarely makes it to social media — unless it’s signed by a restaurant or a celebrity chef.
With that in mind, we created the Food Art campaign: an open-air exhibition celebrating genuine Brazilian artistry — the kind that happens quietly, in home kitchens, at Sunday lunches, or packed with care in a lunchbox.
Hellmann’s invited us to shift our perspective.
To see the beauty in what is often overlooked but made with deep care:
Every carrot strategically placed, every shape formed by peas and potatoes, every layer of mayo carefully spread.
To see the beauty in what is often overlooked but made with deep care:
Every carrot strategically placed, every shape formed by peas and potatoes, every layer of mayo carefully spread.
These aren’t just salads. They’re portraits of affection.
A tribute to the real artists of the table and de everyday — the ones who sign their work with love.
A tribute to the real artists of the table and de everyday — the ones who sign their work with love.
As a student of Art History, I felt truly honored to be part of a campaign that redefines the boundaries of what we call art — and celebrates creativity where it lives every day: at the table.
